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Anna Sward holds a Ph.D. and is the CEO and founder of Protein Pow®, a brand born out of a website -proteinpow.com -that stands as the world’s number one resource for protein powder-based recipes. Anna pioneered the idea of protein powders as an ingredient in cooking as opposed to merely the basis for a shake and, in so doing, has created a global community of enthusiastic fans.
Her work has been featured in several leading magazines and Anna has worked with supplement companies worldwide, creating content, material, and consulting. Anna hosts cooking workshops with professional athletes and members of the general public alike and she is the author of The Ultimate Protein Powder Cookbook (2014; 2018), Protein Pow (2017), and the Protein Pow App (available for iOS & Android).
She is a published author, a Ph.D., entrepreneur and the nicest person doing this interview on her birthday. Anna and I talk about why healthy eating does not have to suck, how you can have your cake and eat it too and the recipe anatomy that you can try today to design the ultimate homemade protein bar. Stay tuned and get ready to think outside the shake.
3:00 - Dr. Antonella’s story of how she almost got in trouble because of proteinpow.com
7:17 - How Anna started proteinpow.com and why protein powder is not only for bodybuilders
11:54 - Why healthy-eating and diet do not have to suck
14:03 - Creating all the protein powder-based recipes from scratch
15:20 - How she started writing recipe books and what makes it appealing to the public
17:34 - What makes her cooking workshops innovating and fun
22:48 - How to make your own protein bar
26:04 - Anna’s latest project plus her favorite book
30:15 - Breaking the fear/guilt and choosing food that makes you feel good
Connect with Anna:
Connect with Dr. Antonella: